We have to come to terms that there a lot of different kinds of noses out there
in this beautiful world of ours
And it its still surprising that only limited number of companies churn out
suglasses tailored to the needs of Indian consumers.
Infact it is common talk in the eyeglasses industry,forums and associations that
the Indian fits are quite different from the European,American or for that
matter other Asean Country fits.
How different is Indian fit from other countries or continents? .Well its
hard to make some precise sense.Even with in India there are different ethnic
groups and even descriptions of the facial features and vectors of these popuations
have to examined little delicately.
Towards the East of India individuals tend have more flatter faces with the
cheek bones very projected compared to west or southern part of India.Researchers
came up with a theory that in cold,dry climates like the himalayan parts a long ,
tall skinny nose tends to provide the most runway to warm up and humidify
the inflow of cold,dry air cutting the risk of infections .They say in contrast,
the equitorial climate has the tendency for evolution of broad,short nose
as a way of ventilating excessive heat from the human head
Well the above evolutionary theories from researchers can hold good only to
a certain extent .Even with in the geographically isolated population or segments
there are still high levels of variation and two people from two different
regions could look pretty similar .So going back to our initial hypothesis
all Bengalis does not always look distinct from Tamilians.
So this brings back to the original question of sunglasses.How much of the
Indian Fit is merely the marketing hype ? And how much it is an actual need
Ofcourse there is a need to understand the facial features of Indian Population
but at the same consider the different ethnic groups/population even with in India
and accordingly the eyeglasses companies should make marketing plans and meet
the needs of the aspirirational customers
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