Find affordable eyewear at OpticKart.in

Optickart.in is one of the leading online eyewear retailer in India.With 25 years expereince in eyewear retailing and with more than 100,000 satisfied customers across the breadth of India,OpticKart team would like to provide affordable prescription eyeglasses and sunglasses to online customers as well.

Some of our Key Initiative Drivers:-

   Quality Eyewear online

 Optickart.in pledges to sell the highest quality products  Optickart.in constitutes a team of well trained optometrists who would sell   only quality lenses and suggest the best options for the customers

  Cornerstone of Service

  Optickart.in staff is highly trained on supporting customers and some of them  are optometrists with an average expereince of 7 years and they can contacted by  mail or phone

  Unmatched Selection

 Optickart.in carries the largest selection of authentic eyewear with more than 1000 + varities and styles
 Optickart.in portfolio includes top Brands of Sunglasses like Fastrack,Rayban  and Oakley.Our Product portfolio also includes Branded Designer & prescription Eyeglasses

Sunglasses : The intersection of Indian Culture and Fashion

Something special happens at the intersection of culture and Fashion where certain items or Brands can define a decade and sometimes generations.

If you look at the Bollywood and popular fashion trends,then Madhubalas Anarkali Churidars in Mughal-e-Azam,embroidered sari worn by Madhuri Dixit in Hum Aapke Hain Koun or Ran Mukherjis short kurti suits in Bunty Aur Babli comes to mind.

However there is very less discussion around fashion trends in Sunglasses.The 1990's brough in new beleifs,music and trends and this shift in the cultural paradigm increased the popularity of sunglasses (aviators and wayfarers) in the Indian Market

Two most popular Brands which encashed this fashion trend are RayBan (International Classic Brand) and Fastrack (Home grown Domestic Brand).Aviators are extremely popular from the beginning where as wayfarers have extremely popular among the
youth today with the intersection of pop culture and western fashion.While Aviator stands for cool,trendy and provides celebrity image wayfarer is seen more as youthful rebellion.

Both wayfarers and Aviators are instantly recognizable designs in the Indian market and has infact become an integral player in the Indian Fashion,recognization  and most importantly culture.

This article is sponsored by Optickart (www.optickart.in) -One of the leading online stores in Eyeglasses and Sunglasses in India.