Something special happens at the intersection of culture and Fashion where certain items or Brands can define a decade and sometimes generations.
If you look at the Bollywood and popular fashion trends,then Madhubalas Anarkali Churidars in Mughal-e-Azam,embroidered sari worn by Madhuri Dixit in Hum Aapke Hain Koun or Ran Mukherjis short kurti suits in Bunty Aur Babli comes to mind.
However there is very less discussion around fashion trends in Sunglasses.The 1990's brough in new beleifs,music and trends and this shift in the cultural paradigm increased the popularity of sunglasses (aviators and wayfarers) in the Indian Market
Two most popular Brands which encashed this fashion trend are RayBan (International Classic Brand) and Fastrack (Home grown Domestic Brand).Aviators are extremely popular from the beginning where as wayfarers have extremely popular among the
youth today with the intersection of pop culture and western fashion.While Aviator stands for cool,trendy and provides celebrity image wayfarer is seen more as youthful rebellion.
youth today with the intersection of pop culture and western fashion.While Aviator stands for cool,trendy and provides celebrity image wayfarer is seen more as youthful rebellion.
Both wayfarers and Aviators are instantly recognizable designs in the Indian market and has infact become an integral player in the Indian Fashion,recognization and most importantly culture.
This article is sponsored by Optickart (www.optickart.in) -One of the leading online stores in Eyeglasses and Sunglasses in India.
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